Make Curiosity Your Competitive Advantage

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There was a time when lack of information was a pressing business challenge. But, in the current climate of over-communication and alternative facts, the challenge for today’s decision makers isn’t finding information, but how to identify the right information.   In an era of self-selection and content curation, it’s easy to let overconfidence, lack of […]

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Snap’s IPO isn’t Everything, Its Advertising Is

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Mass marketing won’t cut it as targeting on social media continues to grow by Ben Legg, CEO of AdParlor  As the buzz around Snap’s IPO dies down, it is crucial to look beyond its launch and to its advertising. Is Snap a “Third Player” alongside Google and Facebook, or is it another one of the […]

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Is This the End of Bricks and Mortar Stores? It’s Complicated

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Trends shaping the future of retail real estate in the age of multi-platform shopping by Christopher A. Bruck, Former SVP of Leasing at GGP, Inc.    The growth of multi-platform shopping has forced retailers to reevaluate their digital and in-person business models. Recently, retailers, including department stores Macy’s , Kmart, and Sears announced plans to […]

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Making Sense of the Fast-Moving Taxi App Market

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  CLIENT SITUATION A consulting director working at a Beijing-based tech advisory firm needed to get up to speed quickly on the taxi-hailing app market in Southeast Asia. His client, a firm considering an investment in the sector, wanted to understand the market opportunity and the competitive landscape.   GUIDEPOINT SOLUTION Within 48 hours, Guidepoint […]

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Bringing Biotech Thought Leadership to Life

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  CLIENT SITUATION In biotechnology, developing a new cutting-edge treatment that will help millions of Americans, and doing it faster than anyone else, is what you’re supposed to do. But being a thought leader in the field is who you are. When an American biotechnology company needed to obtain meaningful context on the current treatment […]

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Delivering Knowledge With Custom Events

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  CLIENT SITUATION A successful company will have a comprehensive knowledge of its products. They’ll know what it does, who uses it, and why. But what happens when a potential new use comes along that might open up an entirely new clientele? That’s what happened when Guidepoint client ResMed, a leader in Sleep Disorder Breathing […]

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Evaluating A Healthcare IPO: Hedge Funds Look Beyond the Hype

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  CLIENT SITUATION When Nevro, a manufacturer and distributor of a medical device to relieve back pain, announced an IPO, hedge funds sat up straight and took notice. Physicians in Europe and Australia had started to implant Nevro’s Senza HF10 System, a new high frequency spinal cord stimulator, to relieve chronic back and leg pain […]

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Five Best Practices For PE Firms Conducting Expert Research

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Private equity firms run on research. Many use research services providers to connect them to knowledgeable experts who can shed light on the industries, companies, and trends they need to understand. Why? By working with these providers, analysts are able to present their deal teams with deeper insights, faster. But to be effective, PE analysts […]

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Six Best Practices for Developing Expert Surveys

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When you need quantitative insights fast, many firms turn to expert surveys conducted by research services providers. Surveys enable users to reach a large number of experts in a short amount of time. And with multiple data points revealed at once, analysts can obtain statistically significant understandings, pinpointing where experts are in agreement and where […]

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Best Practices in Healthcare Commercial Assessment

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Bill Lief discusses best practices in healthcare commercial assessment with Guidepoint Director of Healthcare Research, Ashlee Dunston. Primary research is an effective tool to determine whether your preliminary hypotheses about a product and market are valid, and to identify important market dynamics that should be considered. – Bill Lief, President, Accelerated Rx Analytics, LLC After […]

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