Making Sense of the Fast-Moving Taxi App Market

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CLIENT SITUATION
A consulting director working at a Beijing-based tech advisory firm needed to get up to speed quickly on the taxi-hailing app market in Southeast Asia. His client, a firm considering an investment in the sector, wanted to understand the market opportunity and the competitive landscape.

 

GUIDEPOINT SOLUTION
Within 48 hours, Guidepoint identified and recruited five new Guidepoint Advisors from various southeastern Asian countries including Indonesia, Malaysia, and Vietnam, all of whom could offer specific insights into this niche market.
The client of the tech advisory firm moved closer to making an investment in the sector.
Guidepoint promptly scheduled calls between the consulting director and the two experts he selected:
  • A director of a taxi app company in Malaysia with a strong background in travel, transportation and e-commerce
  • An international executive for a taxi app company in Indonesia who previously held e-commerce management positions in Thailand and Vietnam

 

RESULTS
Now well on the way to grasping the dynamics and disruptive potential of this emerging sector, the client of the tech advisory firm moved closer to making an investment in the sector. According to the consulting director, this research project also piqued the interest of his client, “in other emerging sectors in Southeast Asia, leading to more business opportunities for our firm.”

 

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