by Warren Raisch, Executive Strategist, IBM Watson Customer Engagement Division
The power of Artificial Intelligence (AI) is becoming more available for marketers to tap into, helping win, serve and retain their most valuable customers. Leading technology vendors are beginning to build in AI and cognitive capabilities to enhance man-machine interfaces with voice and natural language interfaces in many industries. Clearly, AI and cognitive computing have the power to assist in solving some of the world’s leading challenges in health, finance and energy, but the current trends show that CMOs and marketing organizations are driving a majority of the technology spend in organizations. As AI permeates all aspects of life, marketers are looking to implement it strategically as well.
AI can be applied across multiple industries and use cases. Below is a landscape chart of the current state of AI:
