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Making Sense of the Fast-Moving Taxi App Market

     CLIENT SITUATION A consulting director working at a Beijing-based tech advisory firm needed to get up to speed quickly on the taxi-hailing app market in Southeast Asia. His client, a firm considering an investment in the…

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Bringing Biotech Thought Leadership to Life

     CLIENT SITUATION In biotechnology, developing a new cutting-edge treatment that will help millions of Americans, and doing it faster than anyone else, is what you’re supposed to do. But being a thought leader in the field…

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Delivering Knowledge With Custom Events

     CLIENT SITUATION A successful company will have a comprehensive knowledge of its products. They’ll know what it does, who uses it, and why. But what happens when a potential new use comes along that might open…

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Six Best Practices for Developing Expert Surveys

   When you need quantitative insights fast, many firms turn to expert surveys conducted by research services providers. Surveys enable users to reach a large number of experts in a short amount of time. And with multiple data…

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Best Practices in Healthcare Commercial Assessment

   Bill Lief discusses best practices in healthcare commercial assessment with Guidepoint Director of Healthcare Research, Ashlee Dunston. Primary research is an effective tool to determine whether your preliminary hypotheses about a product and market are valid, and…

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Developing a Clear View of an Eyecare Device

     CLIENT SITUATION A private equity (PE) firm specializing in the healthcare sector was evaluating investing in a company developing a device with the potential to treat glaucoma patients. While the device has a highly specialized use,…

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