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Delivering Knowledge With Custom Events

     CLIENT SITUATION A successful company will have a comprehensive knowledge of its products. They’ll know what it does, who uses it, and why. But what happens when a potential new use comes along that might open…

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Six Best Practices for Developing Expert Surveys

   When you need quantitative insights fast, many firms turn to expert surveys conducted by research services providers. Surveys enable users to reach a large number of experts in a short amount of time. And with multiple data…

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Best Practices in Healthcare Commercial Assessment

   Bill Lief discusses best practices in healthcare commercial assessment with Guidepoint Director of Healthcare Research, Ashlee Dunston. Primary research is an effective tool to determine whether your preliminary hypotheses about a product and market are valid, and…

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Developing a Clear View of an Eyecare Device

     CLIENT SITUATION A private equity (PE) firm specializing in the healthcare sector was evaluating investing in a company developing a device with the potential to treat glaucoma patients. While the device has a highly specialized use,…

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Minimizing Risks in Direct Lending

     CLIENT SITUATION A leading asset management firm provides customized financing solutions to middle market companies. As a senior vice president on the asset management firm’s lending team said, “We have limited underwriting bandwidth, and Guidepoint ’s experts…

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