Case Studies

BACKGROUND As the electric mobility landscape continues to evolve rapidly, an automotive industry leader in Korea sets its sights on pioneering advancements in Electric Vehicle (EV) offerings through revolutionary UX/UI…

THE CHALLENGE A global digital product and marketing company needed expert insights about the food, beverage, and snack category in e-commerce. The team’s objective was to setup an expert interview…

THE CHALLENGE An American marketing agency needed expert insights regarding B2B Hardware TDM solutions. The team’s objective was to setup an expert interview with at least one advisor who was…

THE CHALLENGE A team at a large agency was pitching a new client and wanted to become better informed on top hospital executives’ perspectives regarding specific procurement processes. GUIDEPOINT SOLUTION…

CLIENT SITUATION A market research company needed help navigating the large and complex world of e-commerce and digital analytics. They were working on behalf of a major software company to…

아시아의 한 컨설팅사는 다양한 스트리밍 미디어가 도입한 클라우드 통신 기술 이해를 목적으로 연구하고 있었습니다. 그들은 다양한 미디어 분야 내 해당 기술 유형의 성장 기회 뿐만 아니라 시장 규모에 대한 정보도…

Situation: Guidepoint’s client at a global consulting firm needed to accelerate their understanding of the clinical trial space in Australia. The client requested 1-on-1 consultations with experts who can share…

CLIENT SITUATION An American venture and growth equity investment firm was looking to gain a better understanding of the health engagement data space. To accomplish this, the client was looking…

CLIENT SITUATION A U.S. venture capital firm that invests in software and technology was looking to gain insight into financial infrastructure technology solutions by speaking with customers and key decision-makers…

状况： Guidepoint咨询客户团队正在研究以了解不同流媒体采用的云通信技术。他们需要收集有关市场规模以及这种技术在不同媒体领域中的商业前景的见解。 解决方案: 根据要求，Guidepoint团队收集了使用一种或多种云通信技术的流媒体名单，其中包括在线教育服务提供商，游戏直播平台，在线短视频平台以及社交媒体平台。同时，该团队开始定向招募专家，这些专家需要对这些细分领域的技术应用有深入的了解。 Guidepoint团队在短时间内确定了79位顾问资料，主要来自中国和其他主要市场。之后，我们与客户紧密合作，设置筛选问题，获取最佳的专家人选。 咨询客户与行业领先的专家进行了11次电话咨询。参与该项目的专家包括但不限于： -中国领先的游戏直播平台的前总经理 -中国最大的移动社交平台之一的在线业务副总裁 -ByteDance前产品总监 -在线学习服务提供商的高级软件工程师 结果： 基于积极的咨询经验，客户继续与Guidepoint合作，将研究范围扩展到日本，韩国和其他东南亚市场。

Situation: A consulting team in Asia was researching to understand the cloud communication technology adopted by different streaming media. They needed to gather insights on market size as well as…

Situation: An Australian-based asset management company was looking into investing in the payment system market in Australia and China. It was important that the client gain critical knowledge ahead of…