CLIENT SITUATION
A consulting team needed to get up to speed quickly on the space for blow-molded rigid plastic packaging. They were on a tight timeline to understand the current market and potential end-markets for this type of packaging and had very little background in the space.
GUIDEPOINT SOLUTION
As the client asked to start with a high-level conversation, Guidepoint was able to provide a first group of Guidepoint Advisors to select from in the same day.
Once the consulting firm had conducted an initial call, they were able to identify relevant end-markets; and Guidepoint began outreach to these categories simultaneously.
Guidepoint worked with the team throughout their entire project, scheduling calls almost daily, for a total of 21 consultations across six end-markets for this product.
Notable calls included interactions with these Guidepoint Advisors:
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A private-label products executive
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Organic dairy and private-label dairy packaging engineers
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Major consumer packaged goods packaging engineers with expertise in food and household products
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Major bottled water company packaging and operations employees
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Agricultural and chemical company procurement experts
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A former Coca-Cola procurement director with beverage expertise
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A vice president of scientific operations with a major nutritional products company
RESULTS
The client was able to lay out the entire industry by speaking to Guidepoint Advisors. Their team was able to divide and conquer the various end-markets at the same time because Guidepoint coordinated through multiple work streams and ultimately got the client in touch with 21 different Guidepoint Advisors on a rapid timeline.