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The High Growth Liquid Biopsy Market

   by Ken Powell, President, Genesis Business Development OVERVIEW Laboratory diagnostics are essential to the delivery of healthcare. Over 70% of all clinical decisions are based on a diagnostic test result, highlighting the critical nature of this medical…

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Is Competition What’s Heating Up Your Coffee?

   by Vik Patel, President and CEO at Purple Square Management Co Key players in the coffee and breakfast foods industry (e.g. Dunkin Donuts, Starbucks, Wawa, etc.) are able to stay ahead if they remain innovative in the…

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Closing the Knowledge Gap on a Tight Deadline

     CLIENT SITUATION A product development team at a leading molecular diagnostics company was preparing to launch a new test in conjunction with one of the largest pathology conferences of the year. The client had easy access…

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Delivering Knowledge With Custom Events

     CLIENT SITUATION A successful company will have a comprehensive knowledge of its products. They’ll know what it does, who uses it, and why. But what happens when a potential new use comes along that might open…

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Understanding Key Trends in Advanced Wound Care

     CLIENT SITUATION A healthcare team was conducting research within the US wound care space, with a focus on skin regeneration and advance wound healing. They needed information on the competitive landscape within the advanced wound care…

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Bringing Biotech Thought Leadership to Life

     CLIENT SITUATION In biotechnology, developing a new cutting-edge treatment that will help millions of Americans, and doing it faster than anyone else, is what you’re supposed to do. But being a thought leader in the field…

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