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External Data Increases Information Governance Risks

   by Matthew Bernstein, Information Management Strategist at MC Bernstein Data Companies are more and more reliant on finding value in their data, while regulators, politicians, and the public are increasing their scrutiny of how companies use consumers’…

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Guidepoint Qsight Models: Medtronic Update

   by Robert Conklin, Vice President of Sales, Guidepoint Data With the addition of Medtronic (“MDT”) to our Guidepoint Qsight data-sets, we now have 16 company models available across the MedTech space. This timely data, gathered from over…

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Getting Smart for A Pitch with Top US Hospital CFOs

     CLIENT SITUATION A team at a large agency was pitching a new client and wanted to become better informed on top hospital executives’ perspectives regarding specific procurement processes.   GUIDEPOINT SOLUTION The Guidepoint Professional Services team…

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Accessing Perspectives for the Pharma Industry

     CLIENT SITUATION A client at a large agency was conducting extensive research to test corporate messaging for a pharmaceutical company within two populations: media and investment professionals. They wanted a variety of credible perspectives and needed…

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Building a Culture of Innovation

   by Joseph E. Fournier, President & Vice Chairman, Invenias Partners Forbes annually publishes its roster of the World’s Most Innovative Companies. The 2018 list is more than a roll call of Silicon Valley tech companies, with Alphabet…

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(NEW) Guidepoint Qsight Model: Medtronic

   by Robert Conklin, Vice President of Sales, Guidepoint Data With the addition of Medtronic (“MDT”) to our Guidepoint Qsight data-sets, we now have 16 company models available across the MedTech space. This timely data, gathered from over…

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The “Impact” in Impact Investing

   by Nick Bayard, President & CEO, Bayard Consulting At a quarter of a trillion dollars, the market for impact investing is enormous and rapidly growing. Investors who expect a double or triple bottom line are expecting those…

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