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How Wearables Are Fueling Healthcare Innovation

   by Marc Fischer, Co-Founder and CEO of Dogtown Media Wearables are making an unprecedented impact on the medical field. Users are able to form a more complete picture of their health, and physicians are able to glean…

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Sustainability Trends in Expedition Cruising

   by Hans Lagerweij, President of Albatros Travel THE CRUISE INDUSTRY AND SUSTAINABILITY   The cruise industry is a hot topic in the global sustainability conversation, often for unflattering reasons. Princess Cruises’ recent illegal dump of plastic material…

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NEW Guidepoint Qsight Alpha Model: LivaNova

   by Robert Conklin, Vice President of Sales, Guidepoint Qsight With the addition of LivaNova (“LIVN”) to our Qsight Alpha product, we now have 17 company models available across the MedTech space. This timely data, gathered from over…

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Understanding Cross-Border B2B Payments Solutions

     CLIENT SITUATION A major market research company was looking to better understand the cross-border B2B payments space. They needed to get perspectives from top-tier international banks on a tight timeline.   GUIDEPOINT SOLUTION In order to…

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External Data Increases Information Governance Risks

   by Matthew Bernstein, Information Management Strategist at MC Bernstein Data Companies are more and more reliant on finding value in their data, while regulators, politicians, and the public are increasing their scrutiny of how companies use consumers’…

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Guidepoint Qsight Models: Medtronic Update

   by Robert Conklin, Vice President of Sales, Guidepoint Data With the addition of Medtronic (“MDT”) to our Guidepoint Qsight data-sets, we now have 16 company models available across the MedTech space. This timely data, gathered from over…

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Getting Smart for A Pitch with Top US Hospital CFOs

     CLIENT SITUATION A team at a large agency was pitching a new client and wanted to become better informed on top hospital executives’ perspectives regarding specific procurement processes.   GUIDEPOINT SOLUTION The Guidepoint Professional Services team…

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Accessing Perspectives for the Pharma Industry

     CLIENT SITUATION A client at a large agency was conducting extensive research to test corporate messaging for a pharmaceutical company within two populations: media and investment professionals. They wanted a variety of credible perspectives and needed…

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