NEW YORK, MAY 9, 2025 – Guidepoint, a pioneering global information services company, has appointed Chris Bonsi as Head of APAC. Chris joined Guidepoint last July as the Head of North Asia. After working closely with clients in Japan and South Korea, he has expanded his focus to encompass the entire region, setting a clear vision for elevating the company’s growth and client impact through 2025 and beyond.
Chris will be based in Guidepoint’s Tokyo office, where he will continue scaling strategic initiatives to deliver exceptional research services for clients.
“I’m deeply committed to strengthening our partnerships across APAC,” said Chris.“Our clients rely on us not just for top-tier expertise, but for tailored research solutions that drive their strategic priorities. By deepening collaboration across APAC offices and leveraging our unparalleled worldwide network of 1.75 million experts, we will empower businesses to navigate the ever-evolving market landscape with confidence and seize opportunities with precision and vision.”
With more than two decades of cross-continental leadership experience, Chris brings deep regional expertise to his new role. Most recently based in the U.S. for seven years as a senior executive at Ipsos, he managed relationships with several of the company’s most strategic global accounts. Earlier in his career, Chris played pivotal roles in shaping the APAC operations of major market insights firms, including establishing J.D. Power’s APAC headquarters in Singapore and overseeing Kantar’s regional businesses across Singapore, Japan and Greater China.
“Chris is a leader who can drive our clients’ success. His deep understanding of global business dynamics and proven track record in delivering client-centric solutions will ensure we continue to innovate and expand our support for organizations navigating Asia’s fast-evolving markets.” stated Jon Adkins, Guidepoint’s Director and Head of International.
ABOUT GUIDEPOINT
Guidepoint is a global research enablement platform designed to accelerate understanding and empower decision‑making through real-time access to data and hard-to-source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping companies, investors, and consulting firms to rapidly turn answers into action.
For more information, visit www.guidepoint.com.
SOURCE Guidepoint