CLIENT SITUATION
A healthcare team was conducting research within the US wound care space, with a focus on skin regeneration and advanced wound healing. They needed information on the competitive landscape within the advanced wound care industry, as well as key trends and disruptive technologies. They were looking for the perspective of customers; both the economic buyers and the clinical buyers. They requested a high volume of calls across a variety of angles.
GUIDEPOINT SOLUTION
Guidepoint was able to build a plan with the client team to organize their various simultaneous work streams and immediately began to custom recruit for Advisors with recent and relevant experience. The team was able to work with the client to pivot as their research developed and to maintain flexible timelines.
Advisor phone consultations conducted included:
  • 25 Clinical Buyers
  • 5 Economic Buyers, including the CEO of a major hospital
  • An internationally renowned executive and key opinion leader in the advanced wound care space
RESULTS
The Guidepoint team was able to provide consultations with 30 relevant and knowledgeable Advisors, covering a multitude of angles within the space. The client noted that their team was considerably satisfied with the calls, saying they were “very happy with all of your help and general quality of Advisors!”
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