Case Study

Igniting Innovations in Electric Vehicle Product Development BACKGROUND As the electric mobility landscape continues to evolve rapidly, an automotive industry leader in Korea sets its sights on pioneering advancements in Electric Vehicle (EV) offerings through revolutionary UX/UI applications. The vision?...

E-Retailers: CPG Ecommerce And Retailers THE CHALLENGE A global digital product and marketing company needed expert insights about the food, beverage, and snack category in e-commerce. The team’s objective was to setup an expert interview with 5-7 Advisors who specialize...

B2B Hardware TDM Research THE CHALLENGE An American marketing agency needed expert insights regarding B2B Hardware TDM solutions. The team’s objective was to setup an expert interview with at least one advisor who was a key technology decision maker with...

Getting Smart For a Pitch With Top US Hospital CFOs THE CHALLENGE A team at a large agency was pitching a new client and wanted to become better informed on top hospital executives’ perspectives regarding specific procurement processes. GUIDEPOINT SOLUTION...