CLIENT SITUATION A product development team at a leading molecular diagnostics company was preparing to launch a new test in conjunction with one of the largest pathology conferences of the year. The client had easy access to key opinion leaders, influencers and academic-based experts but struggled to obtain feedback from community-based pathologists in suburban […]

  CLIENT SITUATION A successful company will have a comprehensive knowledge of its products. They’ll know what it does, who uses it, and why. But what happens when a potential new use comes along that might open up an entirely new clientele? That’s what happened when a Guidepoint client, a medical equipment company, looked to […]

  CLIENT SITUATION A healthcare team was conducting research within the US wound care space, with a focus on skin regeneration and advance wound healing. They needed information on the competitive landscape within the advanced wound care industry, as well as key trends and disruptive technologies. They were looking for the perspective of customers; both […]

  CLIENT SITUATION In biotechnology, developing a new cutting-edge treatment that will help millions of Americans, and doing it faster than anyone else, is what you’re supposed to do. But being a thought leader in the field is who you are. When an American biotechnology company needed to obtain meaningful context on the current treatment […]

  CLIENT SITUATION A life sciences team was completing specialized research on new technology in the organ transplant space on behalf of a medical device company. Their research included different perfusion methods (e.g., hypothermic vs. normothermic machine perfusion) and they needed very specific expertise in both the US and Europe.   GUIDEPOINT SOLUTION Guidepoint immediately […]

  CLIENT SITUATION A healthcare team at a leading consulting firm wanted to better understand how anti-cancer pharmaceuticals are evaluated for inclusion on payer formularies. They were conducting strategy research on behalf of a pharmaceutical company. They needed a large volume of experts across a variety of perspectives P&T Committee members at Integrated Delivery Network […]

  CLIENT SITUATION A due diligence team at a leading consulting firm needed to quickly get up to speed on data center storage solutions. To better understand the major players and potential market size for these solutions, they were looking to speak to top internet and technology firms, as well as providers of these products. […]

  CLIENT SITUATION A team at a leading management consulting firm was working on a tight timeline to better understand trends in Pharmacy Benefit Managers (PBMs). They were conducting competitive analysis within marketing divisions evaluation to identify potential savings. They wanted to speak to former PBM employees from two groups: those in marketing, and Advisors […]

  CLIENT SITUATION A consulting team was just staffed on a PE due diligence project and needed to answer the question: “At what rate is business shifting to the cloud?”   GUIDEPOINT SOLUTION Guidepoint quickly vetted over 200 industry experts, including Fortune 500 CIOs and System Integrators who counsel technology executives Guidepoint screened Advisors in […]

  Client Situation   A consulting team’s private equity due diligence engagement required them to quickly get up to speed on the molded rigid plastic packaging market. – Specifically the competitive landscape, differentiation, and pricing.   Guidepoint Solution Guidepoint quickly vetted over 80 industry experts Guidepoint custom recruited an additional 19 targeted experts Guidepoint scheduled 21 […]